Definition of Terms
"Personally identifiable information" is any information that can be used to identify, contact, or locate you as an individual. Examples are: (1) your name and (2) your email address.
"Aggregate information" lumps your behavior or characteristics together with those of a group. For example we may let advertisers know that a number of our users are found within a certain zip code, without disclosing the personal information of any one individual.
Collection of Your Information
When you register on the Site we collect select personally identifiable information including, but not limited to, your name, physical address, email address, phone numbers, and billing information, and is stored according to applicable laws. We also collect this type of information through other means such as emails, purchases, surveys, contest entries and other interactions with our Site. Your personally identifiable information is kept secure.
When you use our Site we may collect a variety of technical data, which we store in both aggregate and, if you are registered with XCSkiStore.com, personally identifiable forms. This data includes, but is not limited to, your IP address, domain and web browser information. We may track the page you visited before and after visiting our Site, which of our pages you visited, and how long you spend on each page.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags to measure the effectiveness of the advertising. All information collected is anonymous. If we permit third parties to collect personally identifiable information about our visitors, we will inform visitors of these activities at the location of the collection. Also note that if you click on one of our external links and leave the Site we are not responsible for the privacy practices or the content of these other web sites.
Use of Your Information
This is how we use and disclose the information we collect:
The aggregate information we collect is for the purpose of improving our website. We may use personally identifiable information to store your account information, to record what is in your shopping cart or order status, and to store your purchase history. This information is also used to assist in marketing, such as alerting customers of sales, and other preferred items you may have previously purchased, or for targeting products that you have interest in. We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when: (1) permitted or required by law; or, (2) trying to protect against or prevent actual or potential fraud or unauthorized transactions; or, (3) investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.
You may receive emails or alerts from the XCSkiStore.com. You will have the opportunity to op-in to receive promotions and specials as part of our Buyer's Club or receive updates on new posts to our blog. If at any time you wish not to receive these emails you can click on the "opt-out" button and be removed from the email list. We hate spam, and will not sell your email to other 3rd parties.
If you supply us with your telephone numbers for sizing or ordering, you will only receive telephone contact from us regarding your purchase, billing or account. We will not share your telephone number with other organizations. There is nothing much worse than unsolicited calls.
The XCSkiStore.com accounts may be password-protected. The password is selected by you. We recommend that you do not share your password with anyone. We will NEVER ask you for your password in an unsolicited phone call or in an unsolicited email.
We have instituted security measures to protect against the loss, misuse or alteration of information that we have collected from you. In addition, we always use industry-standard encryption technologies when transferring and receiving customer data exchanged with our Site. We've also implemented industry standard security measures for our ISP.
Unfortunately no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit using our Site, and you transmit such information at your own risk. XCSkiStore.com further does not assume responsibility for use or disclosure of your information that are the result of unauthorized or illegal access to our systems or those of our vendors or partners.